This SAAS (service as a software) tool is reasonably intuitive to use. And, the good news is that you don’t need to be a video expert to create one! You can easily post it to a YouTube page and share the link in social media and newsletters. With video marketing so prevalent now, a short book video trailer makes an excellent addition to your book page. Even if each book has its own colors, style, and typography, the site and its pages will always be consistent. IF) I write them.Īn advantage to doing it this way is that you’ll be able to maintain your overarching author or company brand identity. I added my title to my website using a sub-page (child) to a parent menu tab called, “Books.” That way, I can add more books as (i.e. Simply add a page to an existing site or blog and forward the book domain to that page in your hosting account. You don’t need to create an entirely new website for the book. For example, for my title, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, the url is Use an abbreviated version that’s easy to remember and share. The first thing to do – if you haven’t already – is to register your title’s domain. Now, I’m happy to share these seven recommendations based on what I’ve learned! 1. I researched a lot and read a zillion blog posts and articles until I developed a book page that makes me proud. Of course, marketing and branding principles are the same whether the product is tangible or conceptual, but somehow, marketing my own book seemed daunting.īut, I am persistent. Yet, for many first-time authors and self-publishers, where do you start?Īs a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. Every author needs a book page – a place for the title to call home.
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